How to Write a Professional Blog Post that Converts

So are you curious to know the secret formula? One that really works!

Great. The best thing about the following steps or whatever you want to call it, tricks, tips, hacks, is that it applies to every niche.

It’s general psychology of how a human mind resonates best with certain types of blog posts quickly.

Because when you are just starting out as a new blogger, nobody will pay attention to you. Unless you prove you’re worth their attention.

So how do you really grab the reader’s attention? Especially, when you know you merely have about 2-3 seconds for it.

By the end of this article, you will learn a few key things to keep in mind while writing any sort of blog post.

I promise your upcoming blog posts will improve by leaps and bounds!

So let’s dive right into it.

Step 1: Titles Matter

It’s a unanimously agreed upon fact that titles matter the most. Why so?

Well, if your title isn’t attractive then nobody is going to click over the search result. So even if you rank on the 1st page for that search term, you’ll likely get comparatively less number of clicks.

Besides, a good title defines the direction for you to write valuable content. Content that both users value and that’s interesting to write as well.

So what best works for creating blog titles?

  • Number Technique

Simply put, you start a headline with a number.

For example, if I were to rename this blog post title using the number technique. It would be 9 Proven Tips to Writing a Blog Post that Converts.

Some people prefer to make it a 9+. So another example could be
9+ Steps to Write a Convincing Blog Post

So number technique should be your priority if you’re just starting out with a new blog.

It will be easier to produce quality content until you really get into the daily habit of writing, basically, the blogging mindset.

  • How-To Everything

That’s another winner headline trick.

People want to better themselves, to know how to do certain things.

So if you create a How To title, it’s naturally inquisitive and people will surely be enticed to click for learning more.

If you notice, the title of this blog post is even a How-To one.

If you think from the “how-to” perspective, it’s much easier to think of real-world problems relating to your niche.

So it also helps to think of great post ideas.

  • Vs Comparison

A comparison headline technique works best when either people know about the products/service or have heard they exist some differences.

For example, in the technology industry, most bloggers create their blog posts with “vs technique”.

But you could apply it in any niche and come up with great titles. You don’t even have to discuss a product or service.

It can only be an informative article too.
For example, Good Blogging vs Bad Blogging Explained.

  • Game Changer Promises

It’s mostly used for long-form content posts. So if you’re writing about a certain niche and you know you’re covering every key aspect that there’s to it.

Then you can use these promise titles. For example, “The Complete Guide…” or “The Ultimate Resource…”.

These sorts of titles emphasize the value you’re going to provide.

So use these with caution. Because if you’re writing a 300 words post and use such a title. The visitor will immediately close your blog post, which will lead to increased bounce rates, low user experience and basically a low score over their ton of other metrics.

You must remain honest at all times. So your promises must be legit!

  • Action Verbs

These types of words have an innate ability to drive positivity and passion. People can relate to these words.

So if you use them correctly, people would be more inclined to trust your content.

For example, to use these words or any other action verb to create your blog post title.

Believe
Create
Explore

such as, Explore Secrets for Writing a Good Blog Post

  • Emotional Intelligence

These titles utilize emotion-based words, it usually works very well with fashion, cooking and such niches.

Words such as amazed, excited, anxious, blessed, etc.

For example, Writing Blog Posts that Excite Your Readers

  • Questioning Technique

Last but not least, it can work wonders. It especially works well with long-form content, meaning at least 2000+ words.

So you want to know my blogging secrets?

That’s a perfect example of the questioning technique.

Let’s jump to Step 2, for learning more about engaging the readers.

Step 2: Hook the Reader

So this step assumes, you’ve done a good job at writing a killer title. One that your target audience can’t resist.

What happens next? after they’ve clicked your link on SERP’s (Search Engine Result Pages) for the keyword.

They land on your webpage, right! Now is the time to really engage the reader.

But how can you engage a reader if you do not understand them?

Exactly! So you must know their thought process, as to why they are searching for a topic.

For example, if you’re searching for how to write an effective blog post. That clearly means you either have a blog or are planning to start one pretty soon.

So what would such a target audience expect to get delighted?

I guess the actionable thought process would help you the most.

And that’s why you see these steps. The steps that you will easily remember whenever you start to write a blog post.

So back to hooking the reader. How can you hook the reader?

It’s simple, reaffirm them that they’ll find the right answer. Because if you’re writing quality content, they’ll actually find the answers.

It’s about making them believe during the very start of the article, that they’ll find good solutions to the question.

So how to reaffirm them?

It depends on what suits your style, niche, and target audience.

As a general rule of thumb, an image, a quote, a dialogue or even a question works best.

Did you notice the hook in this article?

The first line of this article reaffirmed that I know what you’re looking for. So you feel like, yes, the writer has understood it correctly…. as if that’s exactly what I am looking for or are interested in knowing more about.

There you go, you’re hooked into reading a few more lines.

Step 3: Prepare Mindset

So you’ve got the reader’s attention. Perfect.

Now its time to prepare their mindset, as to what sort of solutions or content you’re going to share throughout the article.

Just a quick overview would do.

Highlight their pain points related to the question. To reflect that you truly understand the problem and have the right solutions to the question. Because you do!

But then again, you need to convince them.

So provide them with a quick insight or promise for what sort of value will they get by reading to the end of the article.

Step 4: Content Delivery

Remember the worst thing you can do is to end the article without providing value.

So how can you ensure you’re providing value?

Well, it’s best if you have knowledge of the subject. It makes it much easier to provide killer value.

So you may have a skill, you may be naturally good at something, you may have previous industry experience. Maybe you have an educational background in that, maybe attended events or just several personal experiences.

Whatever it is, it adds to your knowledge. That’s when it becomes invaluable.

If you share such knowledge effectively, people will come to read it.

But still, how can you ensure the value you’re providing is up to the mark?

Great question! Just go and search the same title at Google. See what other people have written.

Then decide if you have anything else to say. If you think you can cover certain aspects in even more detail and clarity or can do even a 20% better job, then do it!

The content is the deciding factor for how valuable your post it. But providing value includes the overall experience. So it could be adding in better images, making it easier to read, the layout of the blog post, fonts, headings, and all such nitty-gritty things.

For example, you should never write 20-30 lines or block of content together.

You’re writing for humans. You would never want to make their reading job difficult. So watch your fonts, make you sure you write no more than 3-5 lines or 2-3 sentences together.

The last tip for the step, be humble and watch your content tone. Being formal or informal is one thing, but being rude or less respectful is another.

It wouldn’t have been easy for you to come so far, to have this knowledge that you aspire to share with the world.

So wouldn’t you want to help your younger self? Don’t you wish to do all it takes for helping someone just like you?

As a rule of thumb, value people and they will give more value to your good content.

On that note, thank you for being a Good Blogging reader. It means a lot to me.

Often times we are so excited to share the knowledge. That we completely disregard we’re sharing content with a mass audience.

So just something to keep in mind, especially during the final blog post review.

Step 5: Use of Bullet Lists

Bullet points or list items are super helpful when you want to provide tons of information in a digestible way.

Some people prefer to use steps instead of lists; like steps that are used in this post. Others go with small lists, whatever works for you.

Remember, the goal should be to provide human-friendly content. A major chunk of that has to do with the quality of write-up but then the formatting as well.

For example, a quote used with an image background is often more impactful. The typography, colors, design and just about everything matters.

That brings us to our next important step.

Step 6: Images are Crucial

Yes, images are as crucial as the title. A bad image will increase the bounce rate (number of people that leave your site without reading the post), as people do judge the blog post by its cover.

Not everyone but most do.

At the least, use one featured image for every blog post. The first main header image you see at the start of every blog post is the featured image.

So what makes an image a good image?

There should be meaning within the image. So basically, the image should engage your target audience.

For example, if you’re talking about colors, use an abstract background image maybe.

So where do you find good free images?

As a new blogger, you can only afford free images. But then, you shouldn’t use any free image without crediting the author.

Some sites provide free stock photography. Pixabay and Unsplash are the two best websites I prefer to use.

Just type in your keyword, download the image and use it freely on your websites.

Do you want to go an extra-mile with images?

Great, you should either have a design background to be able to use Photoshop to make better-edited pictures.

But if you don’t know it, no problem. There’s a free online tool namely Canva. That helps you to make super cool images using a plain and simple GUI.

It lets you create blog post headers, banners, business cards, and so much more. A must-use tool for bloggers.

If you really want to be a remarkable blogger, don’t leave your images without optimizing them.

You can either do it manually by uploading images to TinyPng for lossless image compression.

Or otherwise, use the WP Smush plugin for automatically compressing images on WordPress as you upload them.

Step 7: Have a Conclusion

Here’s when you conclude the post.

  • It could be asking the readers a question. Maybe providing with your opinions and an overall summary of lessons learned.
  • It could even be a product offer, a recommendation.
  • Maybe, your readers love challenges to motivate them. So give them one!
  • Ask for feedback. Ask about their opinion, to know how well have you covered the topic.
  • Maybe offering to register for your newsletter or requesting to contribute to the post by sharing it with their contacts. Maybe just sharing several other related posts.

You want to be very creative here. You shouldn’t just ask directly for sharing the post. They will do if they see the value.

But you should just indirectly remind them of how helpful would it be if they share the word around.

For example,

  • If you enjoyed this article, your social share will make my day!
  • Was this post a little helpful? Well, I tried my best. I’ll be glad to know if this was helpful. If it is, can you please share the blog post and help me grow my readership?

You can totally skip a conclusion and just have a call to action either. But it’s recommended that you strive to build a personal connection.

After all, we are writing with the sole intention to help. If that’s not your ultimate goal, change your mindset and write to truly help out others.

That’s when the numbers will change for good as well!

Step 8: Optimize for Success

Learn to embrace the feedback, receive it and then incorporate what truly resonates with you.

Failures will come along the way. So maybe the blog posts you’ve worked the hardest over rarely receive a few views or likes. That’s very disappointing but that’s okay.

It’s not the end of the world. So learn to take feedback and better understand your key target audience. It’s second nature for some to understand their audience. For others, it may be a little difficult.

Keep observing your analytics and you will know them precisely!

Make sure you optimized your meta tags well, using either Yoast or All-in-One-SEO if you’re using WordPress.

I don’t prefer to keyword stuff the article, nor even think about the keywords as such while am writing the content.

Just keeping the title in mind really helps to stay focused and provide optimum value.

So, as a rule of thumb, if you can do an exceptional job at writing a superb long-form article. And even if your keywords are decently competitive (as in not really an opportunity keyword), so to speak, you will end up doing good.

Have no expectations, it takes time to build a tribe and not all of your blog posts are going to perform.

Don’t let a failure of your first blog post take a toll over the second one you publish. Losing motivation is natural but then gaining it back is abnormal. Raise your standards, become abnormal. To me, abnormal is being “a brilliant normal”. Believe in your success, envision it to create it by working at it at your own pace.

Good things take time to happen, but they do happen!

Step 9: Review and Publish

In the end, know we all make mistakes. So it’s good to be cautious but not over-cautious. Please allow yourself to make mistakes and learn along the way.

Everyone has to go through a learning curve. Just do your best and keep doing it every day.

Sooner or later, one of your ten best blog posts will start to become viral.

In the end, I’d love to know your views, of which step best works for you or if I missed any of the important steps.

I’d love to know if you learned anything from this post. It was meant to help you and would love to know if I’ve been successful at it.

Just pay it forward, share with others and make my day! (speaking from the heart).

Do good, have good.

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