Hey, thanks for stopping by. Here’s my About page, if you would like to review.
I promise the suggestions are going to help you transform your About page writing. It just requires you to take aside some time to read the article, know what needs to be done and then doing it yourself.
Good blogging is all about doing your best, every step of the way.
To do your very best, you need to raise your standards. You can only do so when you understand the importance of writing a killer about page.
Writing an About page when you’re starting as a blogger can be the most daunting task for a couple of reasons
- You do not see the value an About Me page provides
- You’re unsure of your skills and their relevance
- You’re an introvert, hesitant to share things about you
- You are confused between whether to write more about yourself or the blog.
All these confusions are valid. You need to address them and have a crisp idea of what you’re trying to do.
Remember, we are here to solve this problem. There’s only one good way to do it.
To take baby steps, to turn these small actions into a very meaningful About page.
Moral: taking action is the only smart way to solve any problem.
Congratulations! You are taking action by reading this article.
Let’s get started discussing every baby step!
Step 1: Prepare Your Mindset
So what’s the right mindset for copywriting About page?
See, every one of us is unique and gifted. You are talented more than you even know.
Each one of us explores ourselves at some point in time. A few experiences help to gain and re-gain beliefs that you can do more than you think you can.
If you have never had those moments, I dare you to take this About journey with me.
Now is the time. That’s the pep talk you need to have with yourself.
That’s the mindset you must have to grow. No matter what, you can do it and you’re willing to put in serious work.
I dare you to let go of any complexes you have. Just be yourself, people will love you for who you are.
Step 2: Know Your Style
Your about page has to be personal.
You need to ask yourself a couple of questions to know your natural style.
- What’s your writing tone?
- Friendly & Conversational
- Authoritative & Semi-Formal
- Formal and Straight-forward
- What are your personal and business strengths?
- Maybe you are very knowledgeable about the topic.
- Maybe you’re pursuing a niche-relevant degree
- Maybe is it you love story-telling, expressing, sharing your thoughts and helping people.
- What’s your WHY behind blogging?
- Are you only in it for money?
- Do you value freedom more than anything?
- Is it to help feed your family and live a healthy life?
- Do you want to help people and get a reward for your invested time?
Blogging for money isn’t bad, at all. But if you have a better WHY, you will end up making more money.
Just because you’ll be more disciplined and nothing will stop you from becoming better each passing day.
Your WHY will determine your writing style. It will determine your blogging approach.
So if you want to opt for a conversational, friendly and engaging writing style.
Change your WHY and you’ll be able to naturally adapt to an engaging writing style.
Make your WHY clear; something so close to your heart that every step of the way you feel pleasure.
Ever heard of Made for Adsense blogs? MFA. You can see the difference almost instantly. The engagement and connection levels are low there.
Once you know your WHY, you can either adapt to a new writing style or just be yourself.
Being aware of what you are and what you want to become help.
It will help you to be personal, create lasting connections, help and resonate with people at a much deeper level.
Step 3: Know Your Audience
There are all kinds of people in this world, with different purposes, likes, dislikes, ages, and ambitions.
Your style will create a relevant audience for you.
But then, you need to know them better. You need to choose an even more targetted audience to speak to.
There are two ways to go about it. Either to accurately know who they are or make calculated assumptions.
You will always have to first make calculated assumptions.
As talking about the accuracy, numbers best reflect it. So when you get traffic to your blog, that’s when you’ll be able to exactly know who they are.
You will know their demographics and their comments will explain their interests.
Their purchases (if you have a product to sell) will reveal how your target audience perceives everything and what’s most valuable to them.
The bounce rate and other site analytics will accurately show who they are.
By making calculated assumptions you go from just having a general audience to a targetted and connected audience.
How do you make calculated assumptions to know your blogging audience?
- Research your niche, see what others are doing.
- Choose the age range you want to attract most
- Choose if you want a male-dominated or female-dominated audience.
Maybe you don’t want gender as consideration for assumption, that’s fine. You can choose to make other assumptions.
But once you make an assumption, you need to dig deeper.
For example, a female dominant blog audience would prefer pink color rather than dark blue and vice versa.
So preparing mindset, knowing your style and audience were the connecting dots.
You now have a customer persona to keep in mind.
Now it’s time to roll your sleeves up and start writing down facts!
Step 4: Provide Insane Value
What’s value and how to provide value to blog readers?
- Value is what you can offer that is considered worthy by readers.
- Something that saves their time and effort
- Providing awareness of new products, services, tools, approaches, influencers, and simply possibilities.
- Putting your best foot forward utilizing your strengths
Most of the time, you think you’re providing value. Because you are working hard at it. But you may be right or wrong.
In some cases, you are giving out high-value but to the wrong audience.
Therefore, it never resonates with them. So following the 3-steps above ensures what’s value for you is value for your readers as well.
Whenever in doubt, raise your standards. Strive for a better experience and higher convenience.
The more the value you provide, the more the value you will get back.
Note down all the values you’re planning to provide or are already providing to your readers.
Step 5: Research Best About Pages
Great, so you’ve noted down the values!
That’s your unique selling point, your core differentiator.
Now it’s time to see others about pages.
It’s really important to first do what you can then see what others are doing. Otherwise, you may feel lazy enough to get creative and put in the work.
Depending upon your industry, maybe you find a couple hundred of great About examples or just a few.
So you might not want to go industry-wise and just find out most awesome About pages and give it a read.
You will find at least 3 good writing, formatting and creative ideas out of it.
Step 6: Site Bio
Ask your self these questions and include the answers in your site bio.
- What value do you provide via your blog? in terms of learning, experiences, posts, products, services, courses, networking, etc.
- Who is it for? Talk about your targetted audience.
- What’s your website and blog all about? Mention your niche, post categories, etc.
- How often do you plan to publish? At least weekly or monthly?
Step 7: Personal Bio
You should be asking these questions to yourself.
- Who are you? Maybe why are you who are you?
- How did you start blogging? Why exactly?
- What’s your background and why should they even trust you?
- What’s your journey about? What do you stand for?
Step 8: Merge, Mix, and Match
You must have a good basic About page ready by this step.
So from this point forward, we will talk about making improvements.
Rule of thumb: The first version or initial draft is never complete!
What’s the good word count for an About page?
Your About page should at least be 600+ words.
Anything less than 300 words is like you’re asking your readers to judge a book by its cover.
In this case, they will make assumptions about you. And the more the assumptions the lesser the engagement.
Anything between 300-600 words is like you have had a short conversation with them. They will like it better than judging.
600-900 words are ideal in most circumstances. You do not want to just write longer content for the sake of it though.
But you should strive to make these 600+ words most special. Such a word count length is more like giving a premium invitation to readers to join your tribe.
Alright, we are progressing!! Keep up the great spirit. You can do it.
Step 9: Add Pictures
Whatever you do, add at least one of your headshot.
People would love to know who you are. I firmly believe everyone’s smile is infectious.
Until and unless you smile like this 😛
The bottom line, show them your smile. Nothing fancy, a cellphone photograph would work as well!
- If you are a travel blogger,
- you can add pictures of places you’ve been to.
- As a fashion blogger,
- you might want to share before and after makeup images.
- As a food blogger,
- you might want to share a gallery of your reactions for the foods you’ve tasted.
So on and so forth, you get the idea.
A picture is indeed worth a thousand words!
Step 10: Add Stories
Highlight a few stories from your life.
Which one inspired you most to do what you’re doing today? Mention it.
In some way, most regular readers will aspire to become like you. It’s your job to help them out on their journey.
After all, that’s the biggest value you can provide. An About page helps you do just that!
Step 11: Call to Action
A CTA on About me page? Yes, why not! Because we are all in it to make it mutually beneficial.
You must shamelessly plug in your best products, course, newsletter, email signup and whatever one action you want your readers to take!
Quite a few people prefer to have a newsletter signup form at the end of the page. And that’s a wonderful idea!
Having zero subscribers or just a few is pretty demotivating when you’re starting. Don’t let it fool you to stop.
Just remember, there is always a first time for everything! Even the best of bloggers had to start somewhere.
Today is your day, today is YOUR day!… to plant the seeds. Tomorrow will be yours to bow the benefits.
As Nike says, just do it!
Step 12: Reflect and Revise
So with writing blog posts, you may have limited time to work over it.
Let’s say you’re having a full-time job, business or freelancing career to take care of first.
Considering that you follow a weekly posting schedule. Your focus is to provide value but to have a post ready by the end of the week as well.
With an About page, you don’t have much time pressure. You should take your time to publish it.
Keep it in the draft, go to a cafe, garden, a different working environment. Proofread it from there.
Try and connect with your ideal reader. See if your content has that flow and a positive vibe about it.
Be your critic.
Step 13: Share with a Select Few
It’s time to share your unmatched and killer About page with your inner circle.
Feedback is important. However, you should not share it with just friends.
They must have a niche-relevant background. They could be your blogging colleagues, could be bloggers you look up to.
So do you have any niche relevant mentors?
In case if you don’t, it’s a good time to start connecting with other bloggers.
The best way to get started is to directly contact bloggers and get in touch. Don’t expect all of them to respond.
Just be thankful to those who respond. You may be doing everything right but not every email will resonate with every blogger.
So keep your hopes high and work for it.
As a side note, guest blogging is usually the best way to get in touch and provide mutually beneficial value.
Step 14: Adding Emphasis
It could be an underline, bold, italics, strikethrough and any sort of font differentiation you want to apply.
The most popular is bold. It can instantly draw the reader’s attention.
So if you don’t want your reader to miss anything, even while glancing through. That’s what you bold.
Usually, you add emphasis to a few words only, not complete sentences.
A few ideas to bold/strong
- Your skills, abilities, background, quotes, story highlight
- Site categories, posting schedule, CTA, social links
Step 15: Add Social Links
Should you add personal social links to an About page?
Yes, you can. It’s more about preferences. If you’re in it for the long term, I’d suggest creating social media handles and pages specific to your blog.
So that you can share posts, focus on doing everything to help add utmost value for your readers.
Rule of thumb: only add social profiles you’re most active at
Step 16: Link to Contact Page
You may want to either link to the contact page or have a contact form in place. Both work well.
Most people reading your About page want to be able to contact you. So rather than leaving it upon them to figure things out.
You want to help them out, whenever, however and wherever you can!
It pays back, I’ve built great connections via these touchpoints.
Step 17: Add a Disclaimer
Having a disclaimer doesn’t hurt.
It only adds value, shows you’re professional and someone who stands by strong work ethics.
Step 18: Testimonials Please
If you have a group of people who can testify your skills, abilities, excellence, preferably via video/audio/textual testimonials.
That would be great!
It doesn’t matter if you’re a newbie, all that matters is how good of a job are you doing. How much value are you providing?
Even better if you have screenshots of testimonials publically visible.
- So if you are a designer, testimonials maybe from Behance or DeviantArt.
- As a freelancer, from your Upwork, Freelancer or other profiles.
I think you get the idea, do you? Tweets, comments and blog post mentions could be used too.
Step 19: Once a Year
If there’s anything you can do to make it better, do it.
Review your About page once a year. You probably would want to delete a few things and add many other exciting things.
As the year passes by, you might want to add the website yearly achievements.
You may want to share a video or maybe a podcast. Depending upon where you’re in your blogging journey and what sort of a tribe or following you have.
Step 20: Gratitude
Yay, we have come a long way together!
Thank you for all your time, staying with me here all the way and I hope this was truly helpful.
A Few Final Words
Gratitude is all about giving back. And giving back is easy when you have a value-providing mindset.
Research is an integral part of a good writeup. At times the success of others will zone you out.
You may feel like this isn’t for me. Whenever you feel so, take a pause, step back, relax, come back and do your best again.
Things take time. Believe in yourself, it will take time but when things work out. People will share your posts, like it, comment and contribute without you even asking for it!
I’ve seen it happen.
You will find all the reasons why you can’t do it, such as
- Not enough time to do it, already busy, need to take care of family
- Lack of monetary resources, experience or maybe exposure
- Wish I could have done it earlier, am married with kids so no more
- Thousands of others are doing much better, so you have no chance
- What if …..
So just know, my friend, I am with you!
Just know that someone badly wants to see you succeed.
You can do it because you can!
Over to you. Just get started and take some action.
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