So you’re looking forward to creating a blog content strategy.
Congratulations, you already are a step ahead of the blogging crowd!
Learning to create a winning content strategy is a process.
Before we start, I am so happy for you that I’ll talk (seemingly) off-topic for two minutes.
I want you to feel good about investing your time in the process. I firmly believe it’s the process that makes us successful than just the goals.
Ever made new year resolutions? Aren’t those goals? How many of us end up achieving them? I never did.
Until I realized every goal has to have a process attached to it.
For example, a new year resolution has to have a process of 365 days. Any sort of process plan would work. Whatever you can invest in the process, the more time the better.
Can you commit an hour a day to the process? That’s like 365 hours a year, as part of the process, committed to the goal.
The wonderful thing about the process is you don’t have to tie yourself to results. You just do your very best without thinking about results at all.
So good blogging is all about the process that makes us successful, not just the goals.
Enjoy the process and you will surely be much more successful, I promise.
I shared all of that because this is something I’d have loved to hear earlier in my life, so this was dedicated to my younger self! You.
So that you can admire yourself when you’re working hard to research and get better at your blogging craft.
It’s easier to get disappointed and be your worst critic at times. So just know, we all go through it and you’re well on your way to success.
Just keep doing your best, one day at a time.
Yay, now is the perfect time and energy to get started!
Craft Your Very Own Content Strategy
It’s not that difficult, all we need is a mindset to understand its value and get started with the first step. So here we go.
You need to have clarity on most of the following before you start making a content strategy.
- What’s your primary goal?
- What’s your process?
- Who is your audience?
- Who are your competitors?
Each of the following is defined in further detail below.
When you have answers to these questions. Ask yourself one more time, why are your primary goal, process, audience, and competitors are what they are.
Your primary goal could be anything. Anything that you can believe is possible. It could be
- Getting 100,000 visitors a month
- Getting 100 Email Subscriptions every month
- Networking with 10 people each month
- Increasing your revenue via 5 new four-figure one-one contracts each month
- Creating 1 viral posts every quarter, with 10k plus shares
- Getting 10 people to visit your store
- Making guest blogging connections with industry influencers
The bigger the goal, the bigger the process commitment.
If you have a strong goal but a weak process, you will either procrastinate, maybe “just not feel like writing” or create low-quality output.
Create a process to raise your standards and provide unmatched value.
Define your process in hours, preferably defined to work on a daily basis.
So you exactly know your goal and the overall process investment you’re willing to make.
It is the time you “why out” your audience. You can not write for everyone.
Think twice of whom you are writing to, it will define your writing tone, content length, and choice of words.
Think out your target audience in terms of age, education, location, income, gender, style, mindset, etc.
Before you get started, know your best competition. See if they have a similar audience, otherwise, you have not found the right competitors.
Keep looking, don’t settle!
You could even find out competitors for each blog category if you like.
Filter – Your Content Ideas
You have your audience identified. It’s time to know where do they hang out. To know
- What do they have in common?
- What are their pain points?
- What values do they believe in?
Understanding all that, we need to think of what can we write for this audience for each of our different topics/niches.
Don’t stress out this step, just write down the questions, keywords, or sentences that come to your mind.
Do it for each of the niche categories and sub-categories.
For the following article, for example, these could be the questions
- How to Plan the Content for Blogging?
- What is the Right Blog Content Strategy?
- Where to Find Writing Ideas?
- How to Organize and Plan Blogging Content?
- How to Collaborate Effectively for Writing Content?
When you do the same for each of the categories and sub-categories.
What this does it provides you with ample blog writing and optimization ideas.
As you start to draft these questions, you exactly know what topics you would want to write more about.
You get to know if you need more categories or you’d rather further niche out (narrow your focus) your categories.
Note all that down in a plain Google Docs. Now open your competitor sites, see what are they doing and optimize your approach accordingly.
Rinse and repeat the process for each of the sub-categories topics. You will find out several small interesting topics to write about.
Plan – Content Calendar
This is the real deal for having the winning content strategy.
With a content calendar in place, you will never run out of blogging ideas.
You will become more creative and would want to add more ideas to the calendar.
There are a few ways to create your content calendar using these FREE collaboration tools.
- Trello uses sections and cards. Each card has a title, description, date, and many other details. So your cards are organized into each section. Your categories could be sections and cards could be your blog post ideas.
- Google Calendar is a normal calendar, but with added functionality to add events. Again, with titles and descriptions, you could extend it to be your blog content calendar.
- Notion is much like Trello, expect it’s much more compact, pretty robust and the white user-interface makes it awesome.
- Google Sheets could be another option. Not everyone wants to adopt new technology, at least when you’re just starting. You could create monthly tabs on Google Sheets. Have the dates in column/rows and put down your stuff there.
- Asana is more of a pure collaboration tool, much like Basecamp. It’s pretty quick and convenient to use it. Especially, if you’re multiple authors. You can use this platform to communicate, coordinate, share ideas and discuss to finalize a working content calendar.
If you want to get ahead of the competition, while noting down the article titles, add details/links to the exceptional resources about the topic.
It will help you to quickly review them later. So when you get to writing the topic, you will be blown away at your creativity and productivity shooting up the roof!
After all, we all strive to provide our readers with the best value. Isn’t it?
Target – Creative Bulls Eye
The content calendar is a good starting point. It will help you to execute but you’ll have to ensure intelligent execution.
How do we do target our audience?
Using the right keywords.
Where do we start targetting the right keywords?
Remember we prepared the questions and keywords for each category, sub-categories and small niche topics.
That will come handy. Pick out the keywords, search them on Google Keyword Planner, target the keywords with the highest search volume and lowest competition.
You use these keywords a few times in the respective article topic. Don’t overdo it, just keep it natural.
Just make sure whatever keywords you use, also use them for getting backlinks too. Technically known as the anchor text of the backlink.
So while a backlink is a vote, the anchor text defines the context of that vote. The better the voter site authority, the better the link juice.
Shoot – Just do it
Before you publish your articles.
Here’s a minute of motivation. We fear. What do we fear?
- Mostly fear of Unknown
- Will people read my content?
- Is it worth it?
- Am I not competing against the giants in this niche?
- What chances do I stand?
- Shouldn’t I be doing something else?
- It ain’t for me. Can’t do it, just don’t want to do it anymore, anyway.
You need to let go of these fears. Remember, the most successful blog took the baby steps at some point in time.
If you’re not positive about your content, at the time of publishing. You should pause right there.
Give yourself this pep talk!
Are you here for the long term? Then you may fail over time, a couple of times. But that’s what it takes to be successful.
Just keep taking action, one day at a time, one hour, one task at a time. Because you can do it!
What makes you feel so fearful?
Read your article again, improve what you can and then publish with confidence. Just know you did your best.
You keep doing that and people will come to join you. They will join your hands because the content will resonate with them.
Most of us work hard. But working hard with a heart would reflect through. In the end, you will make it happen. I promise.
With that positivity, believe in yourself and your content. The more you believe in you, the more value you will provide to your readers.
Smile and say, I believe in myself! Be thankful for whatever you have with you.
The true power comes from within you, your thoughts.
Are we thankful for having regular meals? Most of us are not. You must be! Adapt to gratitude.
With all that said, provide insane value. So much value that your competitors start to link to you.
You do it by making sure you have amazing content.
- Well researched, fact-based and possibly free of grammar errors.
- Excellent blog post formatting is the key.
I hope you will succeed in your endeavors! Let me know when you do.
Till then just BELIEVE it happening with all your Perception, Positivity, Perseverance, and Passion.
That’s just my good blogging content strategy. Love it or leave it.
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